IT’S NOT ENOUGH TO KICK ASS JUST ON THE YOGA MAT. WE WANT TO KICK ASS EVERYWHERE.
Badd Karma is all about making a difference more widely, and we think that social inclusion projects are a good place to start. In our first year, 8% of profits will go to causes that promote social inclusion—including projects that make yoga available to people who might otherwise find it hard to access. We’re aiming to increase that every year as we grow, until we’ve reached the point where more than 50% of profits are for social good.