Privacy Policy

Privacy Policy

This Policy applies as between you, the User of this website and Kneads Must Limited the owner and provider of this website.  This Policy applies to our use of any and all Data collected by us in relation to your use of the website and any Services or Systems therein.  This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site.

We do update this Policy from time to time so please do review this Policy regularly.

1.             Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account” means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the website;
“Content” means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this website;
“Cookie” means a small text file placed on your computer by Kneads Must Ltd when you visit certain parts of this website.  This allows us to identify recurring visitors and to analyse their browsing habits within the website.  Where e-commerce facilities are provided, Cookies may be used to store your shopping basket.  Further details are contained in Clause 10 and Schedule 1 of this Policy;
“Data” means collectively all information that you submit to the website.  This includes, but is not limited to,

(i) details of your visits such as pages viewed and resources accessed (including traffic, location and communication data);

(ii) information provided voluntarily by you, including account details and information submitted using any of our Services or Systems; and

(iii) information you provide when you communicate with us by any means;

“Kneads Must Ltd means Kneads Must Ltd, Company No. 05339701, registered address: Fairfax House, 15 Fulwood Place, London WC1V 6AY;
“Service” means collectively any online facilities, tools, services or information that Kneads Must Ltd makes available through the website either now or in the future;
“System” means any online communications infrastructure that Kneads Must Ltd makes available through the website either now or in the future.  This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
“User” / “Users” means any third party that accesses the website and is not employed by Kneads Must Ltd and acting in the course of their employment; and
“website” means the website that you are currently using ( and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2.             Data Collected

Without limitation, any of the following Data may be collected:

2.1          name;

2.2          date of birth;

2.3          gender;

2.4          job title;

2.5          profession;

2.6          contact information such as email addresses and telephone numbers;

2.7          demographic information such as post code, preferences and interests;

2.8          financial information such as credit / debit card numbers;

2.9          IP address (automatically collected);

2.10       web browser type and version (automatically collected);

2.11       operating system (automatically collected);

2.12       a list of URLS starting with a referring site, your activity on this website, and the site you exit to (automatically collected); and

2.13       Cookie information (see clause 10 below).

3.             Our Use of Data

3.14       Any personal Data you submit will be retained by Kneads Must Ltd for as long as you use the Services and Systems provided on the website.  Data that you may submit through any communications System that we may provide may be retained for a longer period.

3.15       Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data will not be disclosed to third parties.  This does not include our affiliates and/or other companies within our group.

3.16       All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998.  Fore more details on security, see clause 9 below.

3.17       Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our website.  Specifically, Data may be used by us for the following reasons:

a)             internal record keeping;

b)             improvement of our products / services;

c)             transmission by email of promotional materials regarding other products that may be of interest to you. Such additional information will only be provided where you have consent to receive such information;

d)             contact for market research purposes which may be done using email, telephone, fax or mail.  Such information may be used to customise or update the website; and/or

e)             to inform you of any changes to our website, services or goods and products.

4.             Third Party websites and Services

Kneads Must Ltd may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing.  The providers of such services do have access to certain personal Data provided by Users of this website. Any Data used by such parties is used only to the extent required by them to perform the services that Kneads Must Ltd requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

5.             Changes of Business Ownership and Control

Kneads Must Ltd may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties.  Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.

6.             Disclosing your Information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

6.18       in the event that we sell any or all of our business to a buyer as in clause 5 above;

6.19       where we are legally required by law to disclose your personal information; or

6.20       to further fraud protection and reduce the risk of fraud.

7.             Controlling Access to your Data

7.21       Wherever you are required to submit Data, you will be given options to restrict our use of that Data.  This may include the following:

f)           use of Data for direct marketing purposes; and

g)           sharing Data with third parties.

8.           Your Right to Withhold Information

8.22       You may access certain areas of the website without providing any Data at all.  However, to use all Services and Systems available on the website you may be required to submit Account information or other Data.

8.23       You may restrict your internet browser’s use of Cookies.  For more information see clause 10.4 below.

9.           Accessing your own Data

9.24       You may access your Account at any time to view or amend the Data.  You may need to modify or update your Data if your circumstances change.  Additional Data as to your marketing preferences may also be stored and you may change this at any time.

9.25       In accordance with the Data Protection Act 1998, you have the right to access any information that we hold relating to you. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information.

10.        Security

10.26    Data security is of great importance to Kneads Must Ltd and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.  Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, Sending such information is entirely at your own risk.

10.27    In operating our website it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. We do our upmost to ensure that all reasonable steps are taken to make sure that your data is treated stored securely.

11.        Cookies

Cookies provide information regarding the computer used by a visitor to gather information about your general internet use.

11.28    Kneads Must Ltd may set and access Cookies on your computer where appropriate to gather information about your computer in order to assist us in improving our website.

11.29    A Cookie is a small file that resides on your computer’s hard drive and often contains an anonymous unique identifier and is accessible only by the web site that placed it there, not any other sites. Our advertisers may also use cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our website.

11.30    You may delete Cookies, however, you may lose any information that enables you to access the website more quickly.

11.31    You can choose to enable or disable Cookies in your web browser.  By default, your browser will accept Cookies, however this can be altered.  For further details please consult the help menu in your browser. Disabling Cookies may prevent you from using the full range of Services available on the website.

12.        Changes to this Policy

Kneads Must Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the website and you are deemed to have accepted the terms of the Policy on your first use of the website following the alterations.